Advantages of licensing include brand recognition, trademark protection and
enhanced credibility. Licensing helps a business to increase its market share
through enhanced awareness. It promotes the business's position in the
market. Licensing also generates revenues for the government.
competitive advantage. Following a widespread influx of generic and counterfeit
products, consumers are comfortable dealing with licensed brands. Licensing
builds and enhances the brand image to a larger market and acts as a form of
advertisement that aids in creating the brand's awareness in the market.
obtain authorized and not illegal products. Manufacturers also benefit from the
licensing authority's promotional and advertising programs to support the
trademark. This helps to generate more revenues for manufacturers and
retailers through the sale of authorized products to a wider market.
uniquely identifies a facility as being an authentic Hollywood Licensee, including
but not limited to:
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